The client wanted to package this new product as snackable cheese. One that you can pick and munch on during idle time. That’s how we came up with the story. It was short and sweet. Bite-sized content that you can watch one at a time, or watch altogether.

This campaign was naturally picked up by spot.ph, wethepvblic, and etc.

Agency: GIGIL

Creative Partner: Badong Abesamis

Creative Partner: Herbert Hernandez

Associate Creative Director: Jeano Cruz

Art Director: JC Aujero

Copywriter: Frances Alegre

Senior Copywriter: Raphe Ramirez

Art Director: Cathy Dizon

Art Director: Heninah Salud

Senior Art Director: JR Bumanglag

Managing Partner: Jake Yrastorza

Account Supervisor: Micco Balana

Account Supervisor: Camille Elicaño