To the guys at Cannes, this was a brilliant, uniquely celebratory, piece of work. and reminded them of an obscure reference. To the Filipino masses, this is brilliant because it's budots.

Cultural differences aside, a party is a party.

CREDITS

Group Account Director: Jim Jimenez

Agency Producer: Sasa Abella

Senior Art Director: Jaime Yusingbo

Support Art Director: JC Aujero

Creative Director: Dionie Tañada

Senior Copywriter: Greggy Gregorio

Chief Creative Officer: Herbert Hernandez

Chief Creative Officer: Badong Abesamis

Director: Marius Talampas

Managing Partner: Jake Yrastorza