WHATEVER - RC COLA
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WHATEVER!
We knew Gen Z won't care about logic. Have you seen Gen Z memes? So no matter what strategy or logical explanation we do about the product, it won't sell.
So we won't explain what the product is.
And, we won't explain why we did a telenovela about a certain animated denture's infidelity.
The campaign drove a 25% increase in sales days after the launch. Lots of organic press, and landed me my first feature interview. Can't explain that too.
Account Manager: Bev Lubid
Agency: GIGIL Philippines
Agency Producer: Sasa Abella
Creative Director: Dionie Tañada
Senior Copywriter: Chrislyn Gregorio
Senior Art Director: JC Aujero
Art Director: Cath Dizon
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Director: Marius Talampas
Executive Producer: Ahnel Gozon
Line Producer: Mara Bernaldo
Managing Partner: Jake Yrastorza
Production: Arcade
Social Marketing Manager: Jeano Cruz
Agency: GIGIL Philippines
Agency Producer: Sasa Abella
Creative Director: Dionie Tañada
Senior Copywriter: Chrislyn Gregorio
Senior Art Director: JC Aujero
Art Director: Cath Dizon
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Director: Marius Talampas
Executive Producer: Ahnel Gozon
Line Producer: Mara Bernaldo
Managing Partner: Jake Yrastorza
Production: Arcade
Social Marketing Manager: Jeano Cruz