The challenge was to create an entertaining film, with the limitations of the vertical format. We thought that it would be fun to maximize the medium and integrate the movements into the story. It worked extremely well, as we wanted to make the audience feel what Camille was feeling as close as possible. And have her be heard and seen, even just a little.
The launch of the video proved to be a great start for Accenture’s campaign. Getting (organically) featured in AdAge, Campaign Brief Asia, The Stable, Adobo Magazine, and etc.