ARMORED VAN - NETFLIX
FAKE GOODS,
REAL THEFT
Money Heist: Korea was a 1:1 adaptation of the original Spanish version. It was difficult to promote another Money Heist title as the original’s season finale’s campaign was just launched months ago.
But fortunately, Filipinos love Korean merchandise. We mounted an eye-catching armored van crash that got a lot of heads turning (even local authorities).
They believed that merchandise was real. So much so, that the goods got stolen.
It made the title #1 on Netflix.
Agency: GIGIL Philippines
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Senior Art Director: JC Aujero
Senior Copywriter: Raphe Ramirez
Assoc Creative Director: Dana De Leon
Art Director: Pau De Mesa
Junior Copywriter: Dominique Placer
Junior Copywriter: Veno Centeno
Junior Art Director: Lou De Jesus
Account Director: Micco Balana
Strategist: Phyllis Ong
Editor: Joseph Linga
Managing Partner: Jake Yrastorza
Strategy Director: Nanais Hernandez
Account Manager: Bea Hufana
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Senior Art Director: JC Aujero
Senior Copywriter: Raphe Ramirez
Assoc Creative Director: Dana De Leon
Art Director: Pau De Mesa
Junior Copywriter: Dominique Placer
Junior Copywriter: Veno Centeno
Junior Art Director: Lou De Jesus
Account Director: Micco Balana
Strategist: Phyllis Ong
Editor: Joseph Linga
Managing Partner: Jake Yrastorza
Strategy Director: Nanais Hernandez
Account Manager: Bea Hufana