Money Heist: Korea was a 1:1 adaptation of the original Spanish version. It was difficult to promote another Money Heist title as the original’s season finale’s campaign was just launched months ago.

But fortunately, Filipinos love Korean merchandise. We mounted an eye-catching armored van crash that got a lot of heads turning (even local authorities).

They believed that merchandise was real. So much so, that the goods got stolen.

It made the title #1 on Netflix.

CREDITS

Agency: GIGIL Philippines

Chief Creative Officer: Herbert Hernandez

Chief Creative Officer: Badong Abesamis

Senior Art Director: JC Aujero

Senior Copywriter: Raphe Ramirez

Assoc Creative Director: Dana De Leon

Art Director: Pau De Mesa

Junior Copywriter: Dominique Placer

Junior Copywriter: Veno Centeno

Junior Art Director: Lou De Jesus

Account Director: Micco Balana

Strategist: Phyllis Ong

Editor: Joseph Linga

Managing Partner: Jake Yrastorza

Strategy Director: Nanais Hernandez

Account Manager: Bea Hufana