Those were the operating words of the film, and the operating words that we worked with. 

We thought that the perfect throwback would be what everybody really wanted at that time: Affordable gas prices.

It was so engaging, that a person who was towed, still went on to fill his gas tank up. 

It was naturally picked up by major media like CNN, ABS-CBN, PhilStar, BusinessWorld, to name a few. More importantly, it made a relatively unknown title, #1 on Netflix.

CREDITS

Agency: GIGIL Philippines

Chief Creative Officer: Herbert Hernandez

Chief Creative Officer: Badong Abesamis

Senior Art Director: JC Aujero

Senior Copywriter: Raphe Ramirez

Assoc Creative Director: Dana De Leon

Associate CD / Copywriter: Soleil Badenhop

Art Director: Pau De Mesa

Junior Copywriter: Dominique Placer

Junior Art Director: Lou De Jesus

Account Director: Micco Balana

Account Director: Abi Reyes

Strategist: Phyllis Ong

Editor: Joseph Linga

Managing Partner: Jake Yrastorza

Strategy Director: Nanais Hernandez

Account Manager: Anastasia Dysangco

Account Manager: Jus Patacsil

Account Manager: Rosie Ronquillo