FUEL STATION - NETFLIX
PROMOTING AN 80s
FILM BY ROLLING BACK
GAS PRICES TO THE 80s
We knew we needed to bank on 80s nostalgia to sell an 80s Fast and the Furious. And we knew that during an all time high for fuel prices, people are looking at the gas prices as if it's the lottery.
So that's the perfect mix of circumstances. What if we give people the ultimate nostalgia: Affordable 80s gas prices.
With so many customers lined up, even a towed car lined up for a chance to fill his tank cheaply.
The campaign was organically picked up by primetime news and other major media like CNN, ABS-CBN, PhilStar, BusinessWorld, etc.
More importantly, it made a relatively unknown title, #1 on Netflix.
Agency: GIGIL Philippines
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Senior Art Director: JC Aujero
Senior Copywriter: Raphe Ramirez
Assoc Creative Director: Dana De Leon
Associate CD / Copywriter: Soleil Badenhop
Art Director: Pau De Mesa
Junior Copywriter: Dominique Placer
Junior Art Director: Lou De Jesus
Account Director: Micco Balana
Account Director: Abi Reyes
Strategist: Phyllis Ong
Editor: Joseph Linga
Managing Partner: Jake Yrastorza
Strategy Director: Nanais Hernandez
Account Manager: Anastasia Dysangco
Account Manager: Jus Patacsil
Account Manager: Rosie Ronquillo
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Senior Art Director: JC Aujero
Senior Copywriter: Raphe Ramirez
Assoc Creative Director: Dana De Leon
Associate CD / Copywriter: Soleil Badenhop
Art Director: Pau De Mesa
Junior Copywriter: Dominique Placer
Junior Art Director: Lou De Jesus
Account Director: Micco Balana
Account Director: Abi Reyes
Strategist: Phyllis Ong
Editor: Joseph Linga
Managing Partner: Jake Yrastorza
Strategy Director: Nanais Hernandez
Account Manager: Anastasia Dysangco
Account Manager: Jus Patacsil
Account Manager: Rosie Ronquillo