The challenge was to create an entertaining film, with the limitations of the vertical format. We thought that it would be fun to maximize the medium and integrate the movements into the story. It worked extremely well, as we wanted to make the audience feel what Camille was feeling as close as possible. And have her be heard and seen, even just a little.

The launch of the video proved to be a great start for Accenture’s campaign. Getting (organically) featured in AdAge, Campaign Brief Asia, The Stable, Adobo Magazine, and etc.

CREDITS

Account manager: Zsa Sunga

Agency Producer: Sasa Abella

Senior Art Director: JC Aujero

Senior Art Director: Ynna Milambiling

Assoc Creative Director: Jeano Cruz

Assoc Creative Director: Dionie Tañada

Chief Creative Officer: Herbert Hernandez

Chief Creative Officer: Badong Abesamis

Client: Arvin Kimm Alalay

Client: Sandy De Achaval

Client: Regie Gavino

Director: Raymond and Trina Dacones

Executive Producer: Mara Ravelo

Group Account Director: Jim Jimenez

Managing Partner: Jake Yrastorza

Senior Art Director: JR Bumanglag

Senior Art Director: Carlo San Jose

Senior Copywriter: Greggy Gregorio