'Ang Plastic na Totoo' - Roughly translated, The plastic that's true. The previous campaign had this line and the idea that as a brand, we will be as honest as we can. After all we're only affordable plastics for the masses. The campaign proved to be a hit, and the Filipino people loved how irreverent it was.
Somewhere in the previous campaign, we promised to get an endorser, even though we know that we cannot afford the person we had in mind. So we got someone who looks like her. This pivot proved to be even more effective, and still played to the brand's self-depreciating humour.
This meta creative concept was a great continuation of the previous campaign.
It went organically viral, and naturally picked up by publications.
