MS. HURT - OROCAN PLASTICS
WE PROMISED
TO GET AN ENDORSER.
WE DELIVERED.
WELL, SORT OF.
The previous year, we had a hit campaign making fun of ourselves. The next step was to go big: get the most elite influencer to endorse our cheap product. We reached out. Her rate was way beyond our budget; it was a no-go.
So, we flipped the idea and got her impersonator instead.
The parody went so viral that it got parodied on Drag Race PH. And got a free share from the original endorser.
Agency: GIGIL Philippines
Chief Creative Officer: Badong Abesamis
Chief Creative Officer: Herbert Hernandez
Managing Partner: Jake Yrastorza
Senior Art Director: JC Aujero
Creative Director / Writer : Dionie Tanada
Accoutn Director: Beverly Lubid
Producer: Sasa Abellla
Director: Marius Talampas
Production House: Arcade Film Factory
Chief Creative Officer: Badong Abesamis
Chief Creative Officer: Herbert Hernandez
Managing Partner: Jake Yrastorza
Senior Art Director: JC Aujero
Creative Director / Writer : Dionie Tanada
Accoutn Director: Beverly Lubid
Producer: Sasa Abellla
Director: Marius Talampas
Production House: Arcade Film Factory