MYSTERY BILLBOARDS - NETFLIX
LEVERAGING THE PUBLIC'S
INVESTIGATIVE SKILLS,
WE MADE THEM GUESS
THE FILM
In a sea of clutter and noise that is trying to say everything, we thought the best way to get attention is to say nothing and let people ask themselves.
We managed to get the entire archipelago to investigate a billboard instead of another celebrity breakup.
Agency: GIGIL Philippines
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Senior Art Director: JC Aujero
Senior Art Director: Ynna Milambiling
Senior Copywriter: Patrise Calumpag
Creative Director: Jeano Cruz
Account Director: Micco Balana
Editor: Joseph Linga
Editor: Klaurence Cruz
Managing Partner: Jake Yrastorza
Strategy Director: Nanais Hernandez
Account Manager: Pata Delos Reyes
Account Manager: Nova Novido
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Senior Art Director: JC Aujero
Senior Art Director: Ynna Milambiling
Senior Copywriter: Patrise Calumpag
Creative Director: Jeano Cruz
Account Director: Micco Balana
Editor: Joseph Linga
Editor: Klaurence Cruz
Managing Partner: Jake Yrastorza
Strategy Director: Nanais Hernandez
Account Manager: Pata Delos Reyes
Account Manager: Nova Novido