Black Knight, a South Korean series about a dystopian world with no breathable air is about to be released to the Philippines. To creatively tell the series' premise, we mounted the main character breathing through an oxygen tank in EDSA, Manila, the country's most polluted road.

Above is an accompanying film using local insights and a local celebrity that playfully plays around the line: "A World Without Air"

CREDITS

Agency: GIGIL Philippines

Chief Creative Officer: Herbert Hernandez

Chief Creative Officer: Badong Abesamis

Senior Art Director: JC Aujero

Senior Art Director: Heninah Salud

Art Director: Jeremy Palac

Senior Copywriter: Tria Casas

Senior Copywriter: Zion Dela Pena

Creative Director: Leslie Cua

Account Director: Micco Balana

Account Director: Abi Reyes

Director: Marius Talampas

Managing Partner: Jake Yrastorza

Strategy Director: Nanais Hernandez