PARIS OLYMPICS 2024 - TOYOTA MOTOR APAC
The Director's Cut
THOSE BEHIND US
PUSH US FORWARD
Once you step onto the world stage, you never go alone. Everyone who shaped you comes with you.
As we chase greatness, where do we draw strength?
Toyota’s 2024 Paris Olympics campaign reminds us that mobility isn't a singular effort. Those behind us are the ones who push us forward, and that we will always be greater when we move together.
Fitting, that my first project abroad is one that looks back to where I came from.
11 Athletes from 9 Countries, Work for 17 Markets, and 12 days of production. Truly an Olympian feat by an Olympian team.
Agency: Dentsu Singapore
Chief Creative Officer: Stan Lim
Executive Creative Director: Maurice Wee
Senior Art Director: JC Aujero
Senior Copywriter: Angela Alcala
Creative Group Head: Kay Jen Ong
Business Lead: Kriti Mishra
Associate Account Director: Sylvia Shim
Account Manager: Samantha Kong
Integrated Strategy Lead: Richard Reid
Integrated Client Lead: Daniel Broadhurst
Project Manager: Debbie Ong
Head of Production: SokYin Sim
Director: Nicholas Lam
Production House: ThinkTank SG/MY
Chief Creative Officer: Stan Lim
Executive Creative Director: Maurice Wee
Senior Art Director: JC Aujero
Senior Copywriter: Angela Alcala
Creative Group Head: Kay Jen Ong
Business Lead: Kriti Mishra
Associate Account Director: Sylvia Shim
Account Manager: Samantha Kong
Integrated Strategy Lead: Richard Reid
Integrated Client Lead: Daniel Broadhurst
Project Manager: Debbie Ong
Head of Production: SokYin Sim
Director: Nicholas Lam
Production House: ThinkTank SG/MY