To the guys at Cannes, this was a brilliant, uniquely celebratory, piece of work that reminded them of an obscure reference. To the Filipino masses, this is brilliant because it's budots.
Cultural differences aside, a party is a party.
Group Account Director: Jim Jimenez Agency Producer: Sasa Abella Senior Art Director: Jaime Yusingbo Senior Art Director: JC Aujero Creative Director: Dionie Tañada Senior Copywriter: Greggy Gregorio Chief Creative Officer: Herbert Hernandez Chief Creative Officer: Badong Abesamis Director: Marius Talampas Managing Partner: Jake Yrastorza