FOOD PACKING - RC COLA
THE ONLY WORK
THAT MOM
LAUGHED AT
Following the success of the surrealistic humour of the previous RC Cola films, the client now wants to target a different segment: The moms in the family.

Balot, or food packing, is a unique Filipino trait whenever that is observable in parties. Whenever the party is finished, the moms race to pack whatever food they can from the party to bring home.

Therein lies the comedic opportunity. What if mom packs everything from the party?
Account Manager: Bev Lubid
Agency: GIGIL Philippines
Agency Producer: Sasa Abella
Creative Director: Dionie TaƱada
Senior Copywriter: Chrislyn Gregorio
Copywriter: Ash Vidal
Senior Art Director: JC Aujero
Senior Art Director: Heninah Salud
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Director: Marius Talampas
Executive Producer: Ahnel Gozon
Line Producer: Mara Bernaldo
Managing Partner: Jake Yrastorza
Production: Arcade
Social Marketing Manager: Jeano Cruz
JC AUJERO - SENIOR CREATIVE
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