JC Aujero is a creative that makes work break into pop culture. He rolled gas prices back to 1988 to promote a film set in that era, staged a fake Korean-product heist at the height of the Hallyu wave that caused actual theft, and revived an “uncool” soda brand through Gen Z absurdist humour.


These were organically picked up by small features, primetime news and most importantly, my mom's social feed. His work is acknowledged and reshared by the very celebrities they referenced, and even spun off by Drag Race contestants, rare proof of true cultural penetration in advertising.


His work has been recognised by Cannes Lions, Clios, London International Awards, and AWARD Awards, placing him among the Philippines’ Top 9 creatives in 2023. He later moved to Singapore, leading an Olympic campaign spanning 11 athletes across 9 countries and helping launch The One Noodle, a viral Indonesian product innovation that lets gamers eat without leaving their screens.